Bragg Gaming Group, an iGaming supplier listed in Toronto, is set to enhance its presence in the U.S. market and expand its content offerings through the proposed acquisition of Drayton International. The announcement was made on Thursday, indicating a share-based transaction that will also see Matt Davey join Bragg’s board as non-executive chairman once the deal is finalized.
According to the term sheet, Bragg Gaming plans to issue 4.5 million common shares valued at US$2.00 each to secure full ownership of Drayton International. This transaction is contingent on definitive agreements and is expected to be completed in the third quarter of 2026.
Drayton International owns five gaming studios: Boomerang (54.5%), Dream Streak (48.5%), Rise Gaming (54%), Hit Squad (37.5%), and Neotopia (24%), along with three technology and distribution platforms—Arc Gaming, Vision PlAI, and 3 Shores.
Bragg Technology Group CEO Matevž Mazij described the acquisition as a significant strategic shift from the company's earlier focus on technology and aggregation to prioritizing proprietary game IP and player experience. He remarked, “The acquisition of Drayton represents a highly strategic step forward for Bragg as we continue to expand our global footprint and invest in proprietary IP and technology.” Mazij also noted that this marks Bragg's first venture into the emerging ADW space.
A key component of Bragg’s growth strategy includes Arc Gaming’s exclusive aggregator relationship with BetMakers’ tote platform, which is expected to broaden access to ADW markets across more than 30 U.S. states. This expansion is significantly larger than the seven states currently allowing traditional online slots, potentially increasing Bragg’s market reach in the U.S. by over five times.
Mazij emphasized the versatility of Bragg's remote games server (RGS) technology, which is tailored to adapt to shifting regulatory requirements, facilitating smoother market entry.
This acquisition follows a 12% reduction in Bragg Gaming's workforce as part of a broader restructuring strategy. The company has stated that this measure will incur costs of approximately €1 million ($1.2 million) in Q1 2026 and is part of an effort that aims for total savings of €4.5 million.
Bragg also announced the appointment of Matt Davey as non-executive chairman during the acquisition announcement. Davey, who founded Tekkorp Capital, is recognized for building NYX Gaming, which was sold to Scientific Games for about US$631 million. He is also the President of BetMakers, although discussions regarding Tabcorp's acquisition of BetMakers were unsuccessful in February. Davey privately acquired one million Bragg shares earlier this year and may hold around a 10% stake after the acquisition. Commenting on the deal, he said, “Bragg has built a strong foundation as a global B2B iGaming supplier and its planned acquisition of Drayton adds a highly complementary set of assets across games, technology, and distribution that accelerate its new push to focus on being a data-rich, content-first, user experience-obsessed organization.”
Current Bragg chair Holly Gagnon praised Davey’s appointment, stating, “Matt is a gaming industry luminary. I am confident that I will be passing the chair’s torch into the right hands.”
