Aristocrat has secured a deal with the NFL to create virtual sports games that will enable fans to place bets on their favorite teams as they engage in simulated competitions. Users will encounter familiar wagering options such as money line bets, over/under total scores, and total touchdowns.
This new offering will feature NFL branding, including the NFL shield, logos for all 32 teams, heritage team marks, as well as the AFC and NFC Conference logos and the Super Bowl logo.
"Through Inspired, this NFL licence expansion into virtual sports presents a ground-breaking entertainment option that’s never been done before," noted Aristocrat CEO Hector Fernandez. He expressed enthusiasm for the opportunity to leverage the NFL's global appeal to engage both current and new fans, including those in casino, sports betting, and lottery markets.
The multiyear licensing agreement, initially revealed in November 2021, granted Aristocrat exclusive rights to develop land-based slot machines and virtual sports offerings. Inspired CEO and president Brooks Pierce shared his excitement about collaborating with both Aristocrat and the NFL. He commented, "We look forward to launching this partnership and reaching millions of NFL fans with exciting entertainment options both online and in retail."
