The Hellenic Gaming Commission (EEEP) revealed in its recent annual report that Greece's regulated gaming market generated €3.07 billion in gross gaming revenues (GGR) in the past year, marking a 6.7% increase from the previous year. While land-based gambling still made up 61.2% of the total GGR, the online segment experienced significant growth, with revenues rising by 11.8%, in contrast to the 3.8% growth observed within physical establishments. Currently, online gaming comprises 38.8% of Greece's gambling market.
The industry significantly contributed to the public treasury, accruing €1.17 billion in tax revenues for the government, with over 63% of these revenues originating from licensed online gaming operators.
Looking ahead, the EEEP outlined its strategic plan for 2026-2030, emphasizing key areas such as responsible gambling practices, market surveillance, anti-money laundering efforts, and the promotion of digital transformation and innovation. A pivotal component of this strategy will involve utilizing artificial intelligence and RegTech solutions to enhance compliance monitoring.
Additionally, the agency addressed the issue of illegal gambling, estimating that 10.6% of the population is affected. To combat this, the EEEP intends to introduce revised regulations for self-exclusion and establish a comprehensive regulatory framework for B2B suppliers and live casino studios.
