Mikolaj Cymerman was appointed Chief Commercial Officer of Entain’s Central and Eastern Europe division. He also assumed a role as a member of STS Holdings, a Polish operator of sportsbooks.
In a LinkedIn posting, Cymerman announced that he would combine both of his new positions at Entain STS.
After a stint as the head of Corporate Development for the Regional Division, he takes up the position of senior at Entain CEE. Cymerman has also held the positions of business development manager, and commercial manager for Entain.
He was previously a Sales Executive at IMG Media, and held similar positions for 20 months while working with Decade Sports.
Cymerman stated, “I’m excited to share two exciting news.” I can’t wait for the STS team and SuperSport to continue their momentum.
Entain expands its business in CEE
STS is now part of Entain, after it was acquired by this company in a 2023 deal valued at PS750m ($955m/EUR879m). This agreement began in June last year, and was completed in August.
STS announced several changes in management last month. Radim Haluza was appointed CEO and remains CEO of Entain CEE. Mateusz Juroszek, the long-serving STS CEO and chief executive officer, has been promoted to chairman of Entain CEE’s supervisory board.
Entain CEE, a company focusing on Central and Eastern Europe was formed in 2022. Its mission is to acquire companies across the entire region. Entain holds 75% of Entain CEE while Emma Capital owns the other 25%.
STS was Entain’s second purchase in CEE in just 12 months. Entain acquired 75% of the Croatian leader in SuperSport in August 2022 for EUR690m. Entain stated at the time that this was the first in a series of acquisitions to be made by the CEE region.
Cymerman told iGB in August that the STS is just the beginning for Entain CEE.