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Hegarty leaves Matchbook as CMO

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Eric Hegarty, who has been chief marketing officer of Matchbook Betting Exchange for more than 8 years, is leaving his position.

Hegarty announced his departure in a LinkedIn posting. He was the CMO at Matchbook from January 2022.

Hegarty joined Matchbook in April 2016 as a marketing manager. He then became the CRM Manager and Head of Acquisition and Retention. Before taking the CMO position, he spent two years in his previous role as Head of Marketing.

Hegarty was a manager of accounts at PFH Technology Group before joining Matchbook. He spent his early career as a Paddy Power online marketing executive for 18 months.

Hegarty to undertake consultancy work

Hegarty wrote in a LinkedIn posting that he will be undertaking consulting projects for the sports betting industry.

Hegarty stated, “After eight years of very rewarding work at Matchbook my career has ended.” Hegarty said, “I am very grateful for all the experiences and opportunities I have gained. This culminated in my last position as CMO.

I have gained lifelong friends and been fortunate to have worked with and for some incredible people in the marketing department, senior management and the business at large.

After a few days of being off the grid, we’re now on the next phase, where some exciting new consulting projects are already up and running, for two interesting sports betting brands with huge growth potential.

Changes in senior management within the Industry

Hegarty has been the most senior executive in the gaming industry to change recently.

GAN has announced that Brian Chang will be its new permanent Chief Financial Officer after serving as the interim position for almost 18 months.

Julie Amey, CFO at Australasia’s casino operator SkyCity Entertainment Group, resigned last month. Christina Katsibouba is stepping down from her position as CFO at Star Entertainment Group. Robbie Cooke will step down as the group’s CEO and managing directors.

Blake Sartini II was also appointed chief operating officer by Golden Entertainment in March. Steve Arcana becomes the first chief development officer in Golden Entertainment’s history.

Additionally, BetMakers Technology Group has announced that Anthony Pullin has resigned from his position as CFO.

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