Hub88 has finalized a global distribution agreement with Whoah Labs, which specializes in innovative iGaming content aimed at converting sports bettors and poker players into regular casino users. Since its inception earlier this year, Whoah Labs has developed a diverse portfolio of games that target a new demographic of casino gamers. Its initial lineup of eight titles, which includes genres such as crash, instant-win, and arcade games, is designed to enhance operators’ conversion rates, improve cross-vertical player retention, and increase average player session value.
With this deal, Hub88’s network of operators will gain access to popular releases like Joker Streak, Crash Football, Crash Joker, and Plinko Poker, with additional engaging content planned for future release. This partnership emphasizes Hub88’s commitment to fostering creative innovation that opens new revenue streams for its operators. By providing seamless access to Whoah Labs’ content, the collaboration allows sports bettors and poker enthusiasts to experience online casino gaming.
Ollie Castleman, Managing Director at Hub88, remarked on the partnership: "Whoah Labs continues to turn heads with its powerful and much-needed content proposition. Many sports bettors or poker fans tend to bet in the same vertical, but the supplier has identified an opportunity that is unmissable. By integrating Whoah Labs’ titles, our partners can improve cross-vertical acquisition and open up new opportunities to increase player lifetime value."
Alex Martin, Chief Revenue and Product Officer at Whoah Labs, expressed his enthusiasm as well, stating: "Hub88 puts content in front of an operator network that few can match. Through that reach, we hope to support more global brands and introduce a wider audience to online casino. We are thrilled to see our games live on Hub88 and expect strong feedback from its partners.
