FanDuel TV is the TV network owned by FanDuel. It has launched FanDuel TV Extra – a free streaming channel.
FanDuel says its free, ad supported streaming TV (FAST), channel has more sports live than any FAST channel available today. It is the “premier location” for sports enthusiasts looking to simultaneously watch and wager.
FanDuel TV extra is available on streaming platforms like Pluto TV or the Roku Channel. FanDuel TV+, the over-the top streaming service from FanDuel, is also a way to access it.
You can also bet on football matches from South Korea’s K-League and international basketball games from China, Turkey, etc. Professional Darts Corporation events and PokerStars will also be available.
Kevin Grigsby, senior vice president and executive producer of FanDuel TV who launched the channel in September 2022 believes that it will assist with customer acquisition. Grigsby revealed the company was planning to expand the FAST provider network in the future.
Grigsby stated that “the launch of FanDuel TV Extra is another step important in increasing distribution and reaching new audiences for FanDuel TV’s content.” Our research revealed that a significant portion of the audience we are targeting already watches content via FAST.
The fact that we can offer over 12 hours a day of sports live, which are able to be bet on, allows us to stand out in the marketplace and reach new sports enthusiasts and bettors.
FanDuel looks to tap watch-and wagering potential
Recent YouGov research highlights the increasing importance of live streaming sports for operators in their customer acquisition strategies.
Nearly two-thirds of respondents (63%) said that being able to watch live sports on an operator’s app would increase their likelihood to do so.
ESPN Bet was launched last November, with the support of Disney’s ESPN, the leading US sports media company. ESPN+ has over 25 million users, according to the YouGov study. 74% of sports betting customers are aware of this service.
The YouGov study revealed that ESPN Bet can achieve “sustained” growth as the company benefits from its appeal to watch and bet.
FanDuel looks to expand on its 2023 success
FanDuel hopes its new platform will help it to achieve even more growth. Peter Jackson, the chief executive officer of FanDuel’s owner Flutter Entertainment characterized FanDuel’s performance in 2023 as “tremendous”.
Jackson made his comment after FanDuel reported a full year positive adjusted EBITDA for the US in 2023. Jackson says that FanDuel has taken the lead in the US market due to its success.
Flutter’s US operation achieved a market share in net gaming revenues of 53.4% for 2023, up from 43.2% recorded in 2022. Further adjusted EBITDA in the US stood at $167m (PS133.2m/EUR$154.8m), a sharp increase from the $263m posted in 2022.
