FairPlay Sports Media has acquired deep-learning neural networks Quarter4 and Q4, in order to unleash the potential of their proprietary technology platform.
FPSM, which was formerly Oddschecker Media Group, has announced that it made its first acquisition. The deal price for Toronto’s Q4 is not disclosed.
Q4, a company founded in 2019 that specializes in sports predictions, data collection and unique content.
FPSM claims that the decision is in line with its objective to “transform BetTech”, which will benefit consumers, operators and publishers worldwide.
FPSM will use the Q4 prediction technology, in conjunction with data on price movements across “millions” of sporting events.
Stuart Simms – FPSM Group Chief Executive – said: “The Quarter4 acquisition is a milestone for our company, giving us the opportunity to unlock our market leading data and technology platform, with unique insights, and the smarter behavioural analytics capabilities provided by Q4.
Quarter4’s inclusion in our group will be a catalyst for new product development and improvements over the next few months.
Kelly Brooks is the Q4 CEO and Co-Founder. She added, “We are very excited about this deep integrated relationship, which will help us to create highly differentiated experiences for our users in the future.”
The FPSM is looking for ways to use technology and data
Simms said that FPSM would be putting more focus on technology and data as part of its business operations.
FPSM is testing new business models and exploring the possibility of an ad free service. Over the next 3 to 6 months, it will focus on improving consumer experience. FPSM said that the changes will result in “more users” who are “more valuable to operators, media and distribution partner”.
Simms stated: “The FairPlay Sports Media launch allows us to empower and enable our customers to compete better in sports betting while also delivering significant efficiency to our partners by using our innovative betting technology.”
Simms told selected journalists in a call that the future investment would not go into B2B gaming. FPSM instead will make deals in data, AI and machines, along with products that increase insight and analytics.
