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Massachusetts Gaming considers further promotional bans that are not related to gaming

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Massachusetts Gaming Commission is looking at tightening up their advertising and promotional prohibitions. The Massachusetts Gaming Commission (MGC) discussed the possibility of banning bonuses or promotions that do not relate to gambling at a Tuesday meeting (30 April).

Ohio was the first state that considered a ban on non-gaming promotional activities. Fanatics ran promotions in Ohio that combined online sports betting with retail merchandise. Fanatics gave merchandise customers promotional bets on its digital sportsbook last year. This was just after Ohio legalized its market. Ohio Casino Control Commission began to discuss the possibility of limiting these promotions in summer last year, but it hasn’t taken any action yet.

Mina Makarious, MGC’s outside counsel who introduced the topic, said that operators had brought to the OCCC multiple concerns. The operators brought up a number of issues, including how to implement the OCCC without unintended consequence and ensuring a level playing ground.

This was the MGC’s first ban on non-gaming promotions. Before moving ahead, commissioners wanted more information. Eileen O’Brien, Commissioner of Eileen O’Brien’s office said that she wanted to hear operators’ input and see a clear rule.

Massachusetts’ advertising and promotion guidelines are the strictest in the US. Any advertisement in professional sporting venues or coming from them must have a 21+ rating. The regulator was the first in Europe to prohibit partnerships between gambling companies and universities. It also prohibits gambling advertisements at venues where more than 75% of the attendees will be younger than 21.

Before moving on, the commissioners decided that getting written input from operators would be a good first step in discussing the ban of non-gaming promotions.

Fanatics Sportsbook and Caesars Sportsbook presented the new Know-Your-Customer method to the Commission on Monday, 29 April. The commission did not reveal the exact authentication method when it met in executive session with operators.

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