FIRST.bet has officially become the sportsbook partner of Betvip, one of the most recognized betting brands in Brazil. The Betvip platform now operates on FIRST.bet’s offerings in pricing, trading, and sportsbook services, all facilitated through the Cactus platform.
Betvip has established its reputation in Brazil by connecting with local culture rather than relying solely on advertising spend. The brand is deeply embedded in regional sports and entertainment, earning a level of recognition from Brazilian players that many competitors spend years trying to achieve. This audience, shaped by their passion for Brazilian football, comes with high expectations that a sportsbook cannot afford to underdeliver.
This importance of audience expectations made the transition to a new sportsbook a critical decision for Betvip. The brand made the choice to partner with FIRST.bet after moving away from its previous provider, leveraging FIRST's sophisticated pricing, trading, and sportsbook capabilities on the Cactus platform.
Tom Light, the founder and CEO of FIRST.bet, remarked, "Betvip knew exactly what it wanted from its sportsbook and made a deliberate decision to move. For a brand of this scale, changing sportsbook is a major decision. They trusted FIRST.bet to deliver a better product and execute the migration properly. We did both."
Transitioning to a new live sportsbook is a complex process within the betting industry. It requires seamless migration of player accounts, open positions, past settlements, and the entire front-end experience without causing any disruption for the customers. Betvip successfully made this move to FIRST.bet without any interruptions to players or trading.
Nathanael Alves Bezerra, CEO of Betvip, stated, "Betvip is one of the biggest names in Brazilian betting, and we did not get there by settling. Our players expect the best sportsbook in the market, and moving to FIRST.bet was how we made sure they had it. Ever since the move, the performance has spoken for itself."
Brazil currently stands as the most competitive regulated sports betting market globally, where player expectations are heavily influenced by a football culture that rigorously evaluates every price. The existing regulatory framework demands precision and accountability. FIRST.bet is progressively enhancing its influence across Latin America, ensuring that sportsbook operators deliver accurate results on their first attempts.
