Tabcorp has received a fine exceeding AU$2.7 million (equivalent to US$1.8 million) from the Australian Communications and Media Authority (ACMA) due to breaches of telemarketing regulations and spam laws that occurred over a 16-month period. The regulator identified that from February 2024 to June 2025, Tabcorp made 351 telemarketing calls to individuals registered on the Do-Not-Call Register without obtaining their consent. Additionally, the company made 82 calls during times explicitly prohibited by law and failed to adequately identify itself or clarify the purpose of almost 4,000 calls made.
The investigation by ACMA also revealed a self-reported incident where Tabcorp sent over 217,000 marketing emails and SMS messages to customers who had unsubscribed from such communications, all within a span of 16 days. ACMA stressed the severity of these violations, highlighting the risks associated with gambling advertising and its potential to cause harm.
In response to this enforcement action, Tabcorp has entered into a court-binding undertaking, which mandates an independent audit of its telemarketing operations and emphasizes the need for improved compliance with regulatory standards. This latest penalty follows a prior fine earlier this year, which was over AU$4 million, related to the unauthorized distribution of SMS and WhatsApp messages that infringed on Australia’s gambling self-exclusion regulations.
