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Swedish Operators in H2 Enjoy Mixed Results with Responsible Gambling

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Kindred Group Svenska Spel, and ATG published data on responsible gambling in Sweden for the second half 2023. The results were mixed when players were contacted about their behavior.

The three have committed to start disclosing responsible gambling practices in the autumn of 2022. Kindred, Svenska Spel and ATG submit data to Swedish regulator Spelinspektionen every six months.

This is the third data update, after H2 for 2022 and last year’s H1.

The data includes the number of people who reduced their problem gambling, the effect of the contact with players and the percent of those that stopped gambling.

After contact, Kindred notices positive changes in Swedish behavior

Kindred reported that during H2, it spoke to 0.5% of customers about their behavior.

In H1, 75.1% of players were able to reduce their gambling.

Kindred said that 78.6% players it spoke to reduced their average deposit during this six-month time period. 2,2% of the players Kindred contacted had self-excluded themselves from gambling.

Kindred has also released its revenue for harmful gambling in Q4. In Q4, the harmful gambling revenue share was 3.1%, down from 3.3%.

ATG data suggests reduced contact impact

ATG also reported that it had reached 1.5% of Swedish gamers in H2 compared with 1.9% during the first half. Of those who were contacted, 56.4% had reduced their gambling. This was lower than the 57.3% of H1.

ATG noted also that fewer players opted to reduce their deposits. The number of players who reduced their deposits was 59.9%, which is the lowest to date. This represents the second decline. In H2 of 2022, 64.9% players contacted reduced average deposits. This was compared to 61.1% of those contacted in H1 last year.

In terms of self-exclusion, 1,5% (of contacted players) took themselves out of the gambling world for at least 6 months. 2,3% of players chose to self-exclude for longer periods.

Almost half of Svenska Spel players reduce deposits

Svenska Spel reported that it had reached 1.9% of Swedish clients during the period under review. Of the people it talked to, 74.8% had reduced their gaming, and 49.7% decreased their average deposit.

Svenska Spel said that 9.4% of players contacted self-excluded themselves for at least 6 months.

Also, the operator published a detailed breakdown of its two main business segments: Sports & Casino (SCAS) and Tur. In the Sports & Casino sector, more players (4.9%) were contacted. 75.6% of them reduced their gambling while 49.6% reduced average deposits.

Only 0.4% of Tur players have been contacted about their behaviour. These customers reduced gambling by 70.5% and their average deposit was 49.9%.

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