On Thursday, the government unveiled new advertising regulations for betting operators, which will include warnings from the Ministry of Finance about the risks involved in betting. The details of these measures have not yet been published in the Federal Official Gazette.
The National Association of Games and Lotteries (ANJL) has expressed its support for these new advertising rules, emphasizing the need for strict adherence to the regulations. However, the association underscored that these initiatives must be coupled with enhanced oversight and a strong crackdown on advertising from illegal platforms. Such platforms operate without federal authorization, do not remit taxes, and disregard advertising regulations.
The ANJL pointed out that these unauthorized operators fail to implement necessary measures to prevent money laundering and do not protect minors from accessing betting sites or address compulsive gambling issues. The presence of these illegitimate sites, which ignore all rules and lack player protection protocols, poses significant harm to the industry. The association highlighted that regulatory violations damage the sector's reputation and should be met with stringent enforcement actions.
According to ANJL, the establishment of a sustainable market hinges on the implementation of clear rules governing all facets of operations. By endorsing the government's measures, the association sees this as a pivotal move towards achieving that goal.
In its statement, the ANJL affirmed, "The National Association of Games and Lotteries (ANJL) supports the Ministry of Finance's new advertising rules and advocates for strict compliance with the regulations, without compromising the operations of companies that function legally and are subject to oversight by the Secretariat of Prizes and Bets."
The statement continued, "However, the association emphasizes that the announced initiatives must be accompanied by strengthened oversight and a crackdown on advertising by illegal platforms – entities that operate without federal government authorization, do not pay taxes, fail to comply with advertising rules, and neglect to implement mechanisms to prevent money laundering, underage access, and compulsive gambling."
Finally, the ANJL stated, "The advertising campaigns that do not comply with current regulations harm the sector's image and should be subject to appropriate measures by the competent authorities."
