Marketing

Online gambling operator BetVictor has entered into a partnership with the Canadian Elite Basketball League (CEBL), the top tier of basketball in the country. Under the deal, BetVictor will serve …

iDEA Growth is a US-based non-profit organization that focuses on online interactive entertainment. It has updated its responsible advertising code, which applies to online gambling and sports betting. The code …

Flutter Entertainment-owned FanDuel Group has entered a partnership with the Canadian Football League (CFL). Under the deal, FanDuel will become the league’s first authorized gaming operator and an official sportsbook …

All Penn Entertainment’s brands are powered by proprietary technology after Barstool Sportsbook and Casino was migrated to its in-house platform. The migration took place simultaneously across 16 states where Barstool …

With several US gaming giants already leveraging its potential, this edition of the Market Monitor looks at the present, the second coming and the future of omnichannel in these markets …

Betegy has launched a new smart banners service, which personalises advertisements for players. The service is a tool that allows Betegy to create banners based on information gathered on players’ …

Penn Entertainment has rebranded Mychoice to Penn Play, and introduced a variety of improvements, including a new currency for loyalty, as well as new rewards and perks. Penn Play unites …

In this issue, we take a deep look at the affiliate market. We examine the massive deal that Better Collective made with The Action Network as well as the super …

In the busiest quarter for igaming affiliates in recent memory, another massive transaction was made and there were two more IPOs. The US once again was the primary driver This …