iDEA Growth is a non-profit organization that focuses on the US interactive entertainment online sector. They have released an updated code of responsible advertising for online gambling and sports betting.
The code is a set of marketing principles that are designed for members. It encourages them to promote responsibly.
First, adhere to the legal requirements that are related to this type of gambling. Advertising rules and restrictions are governed by each state.
iDEA Growth can only market online gaming and betting on sports to those players who are older than 21 years old, unless the state has a law that requires 18+.
Advertising should make it clear that betting is for adults only and avoid using characters or performers who appeal to young audiences. Advertisements should not be placed on media that is primarily aimed at an audience below the legal age limit or that feature promotional products appealing to children.
