US Integrity, a sports betting integrity monitoring company, has formed a partnership with the game data platform Grid in order to create esports-specific solutions.
US Integrity’s services will be expanded to include esports using official data collected from Grid.
The monitoring of integrity and suspicious or fraud activity will be undertaken at the esports event, along with interactive dashboards, educational materials, and resources.
Grid’s esports team will also provide US Integrity support and consultancy.
US Integrity and Grid said that their partnership is aimed at supporting the expansion of the esports gambling legislation in the US.
“Integrity is more than just the fight against match-fixing,” said Scott Sadin, chief operating officer of US Integrity. It involves education, policies and procedures, a framework which fosters sustainable growth in any ecosystem.
Grid is dedicated to creating a fair environment for esports with the use of official data as its foundation. Grid is a leader in the industry, thanks to their partnerships with right holders and cutting edge technology.
Grid helps rightsholders in gaming and eSports source, manage and protect in-game data. Over 350 commercial data users are integrated into the platform’s network of consumers, including those in betting, broadcasting, media and AI.
Grid’s chief executive Moritz Mauer said: “Grid, US Integrity and the esports industry share a common vision of a data-driven integrity approach.” We aim to combine our expertise in order to guarantee the integrity of any esports game, its source and bet, as well as introduce more scalable structures for the entire industry.
US Commitment
US Integrity, which had previously partnered with the American Gaming Association to promote a ‘Have A Game Plan’ campaign in April, has now formed a new partnership. Public service campaign ‘Bet Responsibly.
US Integrity, in partnership with regulated North American sportsbooks, will be promoting the initiative among its clients, which include professional and collegiate sporting properties as well as licensed sportsbooks.
US Integrity and Odds On Compliance launched a joint venture earlier this year. The joint venture focused on rolling out a solution to deal with prohibited bettors in the sports betting sector.
ProhiBet, the first product launched by the Secure Sports Solutions joint venture (S3), is the exclusive solution for prohibited bettors in the sports betting industry.
