PlayLive! has entered into a new agreement to transition to NeoGames' suite of products, which includes PAM, CRM aggregation, and data analytics solutions, expected to be completed by 2024. Initially, upon its launch, PlayLive! had partnered with California-based iGaming supplier GAN for its iGaming solutions.
The operator will now implement NeoGames' AspireEngage CRM system, which the company claims will enhance the player journey and boost customer satisfaction compared to the previous offerings. Additionally, PlayLive! will integrate with the Pariplay Fusion aggregation platform.
Quincy Raven, NeoGames' executive vice-president of iGaming and sports, stated, "This strategic partnership reinforces PlayLive's commitment to the best possible customer experience and provides them with the tools and services necessary to further elevate the PlayLive! experience across all digital channels."
Rob Norton, president of Cordish Gaming, expressed enthusiasm about the opportunity to enhance its iGaming offerings. "At Cordish Gaming Group, we pride ourselves on supplying players with a quality gaming experience, both online and offline. Through our PlayLive! brand, we’re able to provide players with real-life entertainment of a casino, on a digital scale."
Cordish has previously entered into agreements with Evolution and NetEnt to supply the operator with slot titles and online live casino offerings.
In May, Australian gaming supplier Aristocrat Leisure announced its plans to acquire NeoGames for $1.20 billion. The agreement for PlayLive! to partner with NeoGames marks the first significant deal announced by the provider following the announcement of the acquisition. Aristocrat indicated that it perceives substantial growth opportunities within the North American market, which is still in its early stages. The company also expressed that the acquisition would provide it with global scale and capability in the $81 billion online real money gaming sector.
