Playson, a leading digital entertainment provider, has launched its new global campaign, BLASTS & RACES, which features an impressive €25,000,000 prize pool. This initiative evolves from the previous Non-Stop Drops & Races program, marking a new phase in Playson’s efforts to enhance player engagement. The campaign will run until June 30th, 2027, and offers a prize pool that significantly surpasses the €10,000,000 awarded in its predecessor, making it one of the largest of its kind within the industry.
Operators and partners can join the campaign at any time during the year-long event, with no integration required. The launch comes on the heels of the previous campaign’s success, which saw exceptional participation from operators and players globally, underlining the appeal of expansive network engagement ventures.
BLASTS & RACES brings a refreshed identity to Playson’s flagship campaign, showcasing the company's growth and aspirations while retaining the essential features that have made prior campaigns successful. Some familiar elements have received new names to enhance player experience: Cash Blast is now Power Blast, Tournaments are renamed Grand Races, and Short Races have been updated to Turbo Races. Despite the rebranding, the tried-and-true mechanics that operators appreciate remain intact.
This campaign is supported by Playson’s established engagement tools and a selection of its top-performing and newly released games. It provides a straightforward approach for operators looking to boost player retention. With easy opt-in capabilities available from the launch date, partners can begin rewarding players immediately throughout this year-long initiative.
The debut of BLASTS & RACES highlights Playson’s commitment to creating innovative engagement tools, offering real value to operators and delivering rewarding experiences for players. Waldemar Antypov, Product Owner at Playson, emphasized the significance of this campaign, stating, "BLASTS & RACES represents a significant milestone in the evolution of our flagship network campaign, and we are delighted to officially launch it to operators and players around the world. Following the outstanding success of previous editions, we have increased the rewards budget from €10 million to €25 million to deliver even greater value across the network. Combined with our trusted engagement mechanics, refreshed campaign identity and seamless operator integration, BLASTS & RACES is designed to keep players engaged with exciting opportunities to win throughout the year."
