The iGaming Club, organized by AffPapa, recently hosted its second live webinar on LinkedIn, continuing a series aimed at bringing together iGaming professionals to discuss significant market trends and challenges in affiliate marketing. The event took place on August 27 and was titled, "Only Fixed Fees: Is Affiliate Management Turning into Media Buying?". Industry experts gathered to address several key topics, including:
– The movement towards fixed-fee affiliate agreements and the factors inspiring this change.
– Whether fixed fees are poised to become the norm in affiliate management.
– The emergence of a possible "pay-to-play" model.
– The implications of this shift for affiliates and operators.
– The future of affiliate partnerships under fixed-fee models.
Moses Wartan, Head of the Affiliate Management Team at AffPapa, moderated the discussion, which included insights from five other seasoned professionals in the field:
– Nugzar Ramishvili, CEO of Wayzen
– George Meladze, Affiliate Manager at AffPapa
– Oleksandr Kulyk, VP of Makeberry Partnerships at Makeberry
– Darina Nikol, Deputy Head of Affiliates at Rocks Partners
– Denitsa Hadzhiivanova, Head of Affiliates at Blockbuster Partners
During the session, speakers examined the increasing trend towards fixed-fee affiliate agreements, discussing how upfront payments are transforming the dynamics between affiliates and operators. They also deliberated on whether this shift is steering affiliate management closer to the fundamentals of media buying, and what this could mean for the potential introduction of a "pay-to-play" model. Various perspectives on the challenges and opportunities this transition presents were offered, along with considerations for the future of affiliate partnerships.
Following the success of its inaugural session, the second webinar continues the iGaming Club's educational initiative, with additional webinars slated for each month. These sessions aim to foster insightful discussions among industry professionals on contemporary topics, practical experiences, and the challenges facing the iGaming sector.
Moses Wartan stated, "Fixed-fee deals have become a major part of the conversation between affiliates and operators, and there are strong arguments on both sides. The important thing is understanding what this shift means for the industry as a whole. Our second webinar gave us the opportunity to hear different perspectives and have an open discussion about where affiliate partnerships are heading."
For those unable to attend live, a full recording of the webinar is accessible on YouTube. Professionals interested in future events can follow iGaming Club by AffPapa on LinkedIn for announcements regarding upcoming sessions and speakers.
