Play’n GO continues to strengthen its foothold in Latin America by launching in Colombia with Betano, a prominent online sports betting and gaming brand owned by Kaizen Gaming, a global leader in GameTech. This move enhances Play’n GO’s presence in one of the region's most established and reputable regulated markets.
The collaboration allows Betano Colombia to offer its players the complete range of Play’n GO’s offerings. This portfolio features some of the studio’s most acclaimed titles, including Book of Dead and Reactoonz, along with a diverse selection of premium content aimed at providing exceptional entertainment in a regulated setting.
This launch underscores Play’n GO's strategic emphasis on regulated markets and represents a significant step forward in its expansion efforts throughout Latin America. Colombia is recognized as a vital market for Play’n GO due to its stability and maturity as a regulated jurisdiction. With Betano now on board, more players in Colombia will gain access to the company's extensive and high-quality content.
Magnus Olsson, Chief Commercial Officer of Play’n GO, emphasized the importance of Colombia to the company, stating, "Colombia is an incredibly important market to Play’n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally. Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a strong success for both parties."
