Fanatics, a prominent U.S. sports merchandising and betting company, has announced a strategic joint venture with Momentum Group to enter the UAE market. This partnership will integrate all of Momentum's existing commercial gaming licenses and operations in the UAE, combining Momentum's regulatory expertise and operational experience with Fanatics' product knowledge, technological capabilities, and ability to scale quickly.
Scott Burton, Chief Operating Officer of Momentum Group, expressed that the UAE has established one of the most regulated commercial gaming markets globally, and this joint venture reflects the confidence that such an environment fosters. He noted, "Combining Momentum's regional experience with Fanatics' global product capability creates a partnership well placed to grow alongside this market for the long term."
The framework of the partnership aims to support sustainable growth that aligns with the UAE's regulatory guidelines and national vision for the gaming sector.
Conor Grant, President of Fanatics Gaming, highlighted the UAE's commitment to creating a well-regulated gaming market, stating, "Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together."
Through this joint venture, both companies plan to invest in technology, product development, and customer experience while enhancing industry standards for responsible gaming and player protection. They aim to broaden access to top-tier regulated gaming products in the UAE and support the wider development of the UAE’s digital economy.
Fanatics and Momentum emphasize that responsible gaming and player protections are integral to their operations. Full compliance with the GCGRA framework will be foundational for the new business’s operations in the UAE.
