ChatBet, a platform specializing in conversational betting and transactional messaging, has teamed up with iSolutions to enhance the availability of AI-driven betting experiences throughout Africa and other emerging regions.
This partnership enables operators on the iSolutions platform to incorporate ChatBet's technology, allowing bettors to explore markets, create bet slips, and complete their betting transactions via popular messaging platforms like WhatsApp, Telegram, and through web or app-based chat widgets.
The initiative aims to engage players where they already spend their time, alleviating the complexities typically involved with using traditional sportsbook applications and mobile sites.
Africa presents a significant opportunity for conversational betting, as messaging platforms are integral to consumer communication, transactions, and brand interactions. By merging iSolutions' platform capabilities and regional connections with ChatBet's technology, the two companies intend to make betting experiences more accessible, user-friendly, and relevant to local markets.
Josh Swerdlow, founder and CEO of ChatBet, remarked, "iSolutions gives us a strong platform partner for expanding across Africa and other high-growth markets. In many of these markets, messaging is already the primary digital interface. The opportunity is not to force players into another app, but to allow them to discover, engage, and transact through conversations they already understand. This partnership will make it significantly easier for iSolutions operators to add conversational betting as a new acquisition, engagement, and transactional channel."
Filippo Ceci, co-founder and director of iSolutions, commented, "Our policy at iSolutions has always been to integrate the best products available on the market, based on the choices of our clients and supported by our consultancy. Our operators drive their own business strategies. Our role is to support those choices with the right technology and the right partners. The partnership with ChatBet reflects exactly that approach. Conversational betting is particularly well suited to Africa and other mobile-first markets, and we are pleased to make the technology available across our operator network."
ChatBet and iSolutions are currently collaborating on an initial deployment for operators, with plans for more launches across the platform's network.
ChatBet aims to transform the digital betting landscape. In April, Bola Group introduced ChatBet, claiming it as the first conversational betting platform in Africa. Bola Group CEO Hilton Hasson described the launch as a significant achievement for both the company and the African betting industry. "Our teams have spent six months working on something that has never existed in Africa before," Hasson stated. "WhatsApp is already in everyone’s pocket, data costs make traditional platforms a barrier, and sports betting in this market is still massively underserved digitally, and ChatBet solves all three."
Originally launched in Zambia, ChatBet has future expansion plans targeting Zimbabwe and Malawi.
