Cubeia, a Swedish provider of iGaming software solutions, has unveiled Roulette, marking its first classic table game in the Cubeia Originals series. This release represents a significant expansion beyond the existing focus on instant-win formats.
As with all titles in the Originals lineup, Roulette features the branding of the operator instead of the supplier's and is designed to integrate seamlessly as a native web component, avoiding the limitations of iframes. The game adheres to European single-zero rules and offers a comprehensive selection of both inside and outside bets. Players can engage with the game in real time, watching the wheel spin and reveal outcomes directly within the operator's interface. Operators have the flexibility to customize the theme, currency, return to player (RTP), missions, and can add the game to their site with a single tag.
The technical infrastructure differentiates Originals from typical third-party content. The web component delivery method permits significantly faster load times—up to five times quicker than traditional iframes—with the Roulette wheel launching in under 500 milliseconds. Cubeia also provides a React and Next.js package alongside standard web components, allowing easy integration into any front-end stack.
Caroline Björkman, Head of Sales at Cubeia, stated, "Operators running the same third-party game grid as everyone else are building player loyalty to the content provider, not their own brand. Roulette is the game every casino is expected to have, so it is exactly the game that should carry your name, not ours. Adding a classic table game to Originals means operators no longer have to choose between exclusive content and the titles players already look for."
Cubeia's Chief Commercial Officer, Tobias Fogelberg, emphasized the challenges of creating an authentic Roulette experience. "Players instantly know the feel of Roulette, which makes it unforgiving to build. Getting the spin, the bet layout and the resolution to feel right in the browser, with no iframe between the game and the site, took real engineering. The result loads in under half a second and behaves like part of the operator’s product, because technically it is."
Roulette is available now for all Cubeia Originals operators. It joins an existing portfolio that includes Mines, Plinko, Dice, Limbo, Wheel, Keno, Coinflip, HiLo, Crash, Turbocrash, and Tower, with additional titles such as Chicken Cross in beta and Multiplayer Roulette, Blackjack, Baccarat, and Snakes currently in development. Operators can explore a playable demo at originals.cubeia.com/games/roulette and inquire about integration details at cubeia.com/lets-do-business.
