RubyPlay has made a significant move to enhance its presence within Brazil's regulated iGaming market through a new partnership with Betnacional, a brand owned by Flutter. Launched in 2021, Betnacional has quickly risen to prominence as one of Brazil's leading online betting platforms, and this collaboration aims to introduce RubyPlay's content to a wider audience.
The partnership was enabled by Flutter Brazil, the recent branch of global gaming powerhouse Flutter Entertainment, which was established after Flutter’s acquisition of the NSX Group, the original founders of Betnacional. This union combines local insights with international experience, positioning both companies for continued success.
As one of Brazil's foremost regulated operators, this alliance marks a pivotal step in RubyPlay's expansion strategy throughout Latin America. Betnacional has already rolled out a selection of RubyPlay's top-performing titles, enriching its casino platform with a diverse array of game types and themes, including well-received titles like Brilliant Gems and Gummy Giga Match®. These games have already captured the interest of players in Brazil.
Additionally, Betnacional will also feature slots from Koala Games, which includes Voltage Blitz® Zeus Up—a title that has excelled in the Brazilian market—as well as further releases from the popular Voltage Blitz® series. Koala Games has emerged as one of the fastest-growing studios within RubyPlay's lineup, offering unique gaming experiences that resonate well with players in the region.
The continued development of RubyPlay’s layered content offerings is further bolstered by its Brazilian studio, Mad Hat Games, and additional producers like xSlots and Firerose, allowing operators access to a comprehensive range of market-specific games tailored to diverse player preferences.
This collaboration with Betnacional reinforces RubyPlay’s reputation as a provider of high-quality, localized gaming experiences for operators in Brazil and other markets, exemplifying their rapid market entry capabilities.
Dima Reiderman, Chief Commercial Officer at RubyPlay, stated, "Betnacional is a major player in Brazil’s regulated market, and this partnership represents an important milestone in our continued growth across LatAm. Partnering with one of Brazil’s leading operators further strengthens our position in one of the industry’s most dynamic regulated markets and reinforces our commitment to delivering content that resonates with local audiences. Our layered studio ecosystem allows us to combine speed to market, localized content and a broad range of player experiences, making us a strong long-term content partner for leading operators such as Betnacional."
Frederico Cunha, Head of Games at Flutter Brazil, remarked, "We are always looking for opportunities to enhance our casino proposition and diversify the content available on our platform. Bringing RubyPlay’s games to Betnacional supports that goal and provides our players with access to additional entertainment options.",
