SBC Summit 2026 is set to host an exceptional keynote session featuring three of the most prominent figures in the global sports business: basketball legend Michael Jordan, Sportradar Founder and CEO Carsten Koerl, and DraftKings Co-Founder, CEO, and Chairman Jason Robins. This headline keynote, titled "Leadership in Sports Business," will take place on Tuesday, September 29, the opening day of the summit in Lisbon. Hosted by former Sky Sports News presenter Kirsty Gallacher, the session aims to delve into the evolution of sports, technology, media, data, and fan engagement, shedding light on insights from these industry leaders who have significantly influenced the contemporary sports landscape.
The session will highlight the interplay between sports betting and iGaming, emphasizing their increasing collaboration within the industry. It will also address leadership themes such as scaling global businesses, decision-making during high-pressure situations, and how leaders adapt to rapid changes across the dynamic sectors of sports and technology.
SBC CEO and Founder Rasmus Sojmark has described this session as pivotal for the event. He remarked, "This is the kind of conversation that transcends our industry. To have Michael Jordan, Carsten Koerl, and Jason Robins on stage together is something truly special. These are individuals who have each changed the way people engage with sports and business in completely different ways — through performance, technology, innovation, and vision. Bringing them together at SBC Summit reflects both the scale of where this industry is today and where it is heading."
SBC Summit 2026 will occur in Lisbon, with expectations to attract over 40,000 professionals from various sectors, including sports, betting, gaming, payments, marketing, affiliation, technology, and media. More details about the keynote session, including timing and access for attendees, will be announced in the coming months.
