EvenBet Gaming has officially undergone a rebranding to become Evenbeter, marking a notable point in its development. This fresh brand identity signifies a comprehensive transformation that the company has been undergoing for some time. With over two decades of experience in online poker, EvenBet has consistently expanded its presence globally, introducing groundbreaking innovations such as One Click Poker Games, and enhancing its offerings with a comprehensive turnkey casino platform and game aggregator.
Currently, the company operates more than 200 projects across 41 countries, catering to a total audience of 48 million players. Over the years, EvenBet has also increased its workforce threefold, drawing together talent from 20 different nations to create a truly global organization.
This ongoing transformation reflects a deeper evolution in the company’s business philosophy, strategic vision, and product lineup, making the shift to Evenbeter a logical progression. The change isn’t limited just to technology and products; EvenBet has transitioned from being a software provider to becoming a closer, customer-oriented technology partner. This has involved establishing a dedicated Customer Success team and enhancing collaboration with clients to support their long-term success.
Internally, EvenBet has upgraded its management approach from intuitive practices to a more organized framework that is bolstered by shared values. Such adjustments have fostered unity and motivation within its expanding international team while maintaining a strong company culture.
Simultaneously, EvenBet has strengthened its presence in the iGaming sector, showcasing distinctive exhibition setups, conducting original market research, and adopting a more assertive marketing strategy. The rebranding to Evenbeter encapsulates these enhancements, aligning the company’s identity more closely with its scale, capacity, and character today.
The rebranded entity has reaffirmed its focus on compliance and growth across regulated markets, recently enhancing its European base by obtaining 5-year B2B supplier licenses from both the Swedish Gambling Authority (Spelinspektionen) and the Danish Gambling Authority (Spillemyndigheden). These licenses facilitate direct integration of Evenbeter’s software for top-tier operators in lucrative Nordic markets.
Operators are increasingly seeking ways to engage and retain players across various products, and Evenbeter is well-positioned to assist in this transition with its core poker expertise alongside its developing casino infrastructure.
Dmitry Starostenkov, the CEO of Evenbeter, commented on the shift saying, “The transition from EvenBet Gaming to Evenbeter is about evolution, not reinvention. Over the years, both our technology and the businesses built around it have expanded significantly. The rebranding reflects an evolution across the whole company, not simply a change of name or an expansion of the product portfolio, but a transformation in how we develop our products, work with clients, operate as an international team and present ourselves to the industry. We have strengthened our customer-focused approach, built a dedicated Customer Success function, introduced innovative poker products, and expanded our capabilities with a turnkey casino platform and game aggregator. At the same time, we have grown into a truly international organization and established a more confident presence in the industry. Poker remains at the heart of our business, while our turnkey casino platform and game aggregator extend the ways we can support our clients. The expertise, reliability, and commitment our partners have always trusted remain unchanged. EvenBet Gaming just got Evenbeter.
