Banijay Gaming has announced its acquisition of JOA’s network, which consists of 33 casinos across France. This strategic move aims to enhance Banijay's land-based operations as part of its long-term omnichannel strategy.
Though the financial details of the deal have not been disclosed, Banijay confirmed that the acquisition is supported by funds managed by Blackstone and Kings Park Capital.
François Riahi, CEO of Banijay Group, expressed confidence in the acquisition, stating that it aligns with the company’s growth trajectory in the gaming sector, particularly after its recent purchase of Tipico. "The acquisition of JOA is fully relevant with this evolution. As in Germany and Austria, we will become a leader in land-based gaming in another of our core countries: France. We welcome happily the JOA teams in Banijay Group, where they will find a positive entrepreneurial environment to continue their growth and create value. Very happy also to enlarge our set up in France, with assets and people all over the country," Riahi said.
Laurent Lassiaz, chairman of JOA, mentioned that the partnership with Banijay would bolster JOA’s digital ambitions without compromising its unique identity. "Banijay’s expertise in technology and digital innovation would help JOA accelerate its omnichannel development, while allowing us to preserve the entrepreneurial spirit and local roots that have always been our strength," Lassiaz stated.
Under the new arrangement, JOA will continue to operate under the leadership of Lassiaz and the existing management team, ensuring stability for employees, customers, and local partners.
This acquisition marks Banijay Gaming’s second major deal within a month, following the acquisition of Tipico, and represents the company’s expansion into established, regulated gambling markets in Europe encompassing both digital and traditional casino sectors.
