The challenge for esports betting operators has shifted. It's no longer about growing the customer base; operators now face a crowded marketplace and the need to keep bettors engaged. Recent data indicates that millennials and Gen Z make up approximately 87% of esports bettors in 2024. This younger demographic engages with esports betting differently from traditional sports wagering, seeking a fast-paced, community-oriented experience.
Esports wagering allows for a deeper interaction, offering in-play betting options and micro-bets on various in-game occurrences, alongside the opportunity to engage with fellow bettors. Many esports enthusiasts possess significant knowledge about the games and players, influencing their betting decisions based on detailed match insights. With 85% of all esports bets placed live during competitions, even a moment of distraction could cause bettors to lose interest.
As the global esports betting market is estimated to reach nearly $600 million in 2025—projected to exceed $700 million in 2026 and potentially soar to over $3.4 billion by 2035—operators must provide more than just basic streaming services. They need to innovate to stand out.
Recognizing this, esports betting solutions provider Oddin.gg believes it can help operators tap into this unique betting behavior. The company focuses on creating tools aimed at enhancing user engagement, with its latest product, BetPeek, transforming how users interact with esports content.
Marek Suchar, co-founder and managing director of Oddin.gg, explained that the new solution dramatically redefines the esports betting and viewing experience. Unlike traditional setups where viewers follow games as dictated by the streamer, BetPeek allows bettors to control their viewing perspective.
With BetPeek, users can track action from multiple viewpoints on the game map and decide whether to see opponents through walls, enhancing their understanding of the match. Oddin.gg also integrates contextual overlays with esports streams, allowing users to bet and watch simultaneously without needing to toggle between screens.
Suchar emphasized that this setup keeps bettors engaged: "Our way with the video overlay allows bettors to follow the game, bet and constantly enjoy the viewership experience."
Currently, BetPeek has been launched with support for Counter-Strike 2, but Oddin.gg plans to expand this feature to other games, starting with Dota 2.
Initial feedback indicates positive outcomes: operators who have implemented BetPeek recently reported that around one in four bettors engaged with the tool. The solution not only enhances the viewing experience with minimal streaming delays but has led to longer viewing times—an increase of over seven minutes—and significantly more user interactions compared to standard streams.
Suchar noted, "People are much more engaged with BetPeek than with just traditional streams; they can fully control and they can embrace functionalities." The platform also collects viewer analytics to offer personalized betting lines based on user preferences.
Despite the enthusiasm around esports betting, some industry professionals view it as still niche. However, Suchar dispelled this notion, highlighting that Oddin.gg's partners experienced several billion euros in wagering volume over the past year. While esports attracts a younger audience, the appeal isn't confined to youth; many popular esports titles date back as far as 15 years, attracting seasoned players who remain active as they age.
Addressing historical gaps in uptime and market coverage is crucial for the sector's growth. Suchar noted, "If you imagine going to a football match and not being able to bet during the second half, that's been a reality for esports, where uptime was only around 50%. Bookmakers must meet the demands of this generation for seamless, on-demand content; failing to do so risks losing their attention."
Going forward, Oddin.gg is committed to enhancing engagement in esports betting by either extending its current offerings or launching new tools. With an emphasis on interaction and user context, it is essential for companies like Oddin.gg to provide solutions that ensure customer retention over the long term. "We’re building 24/7, interaction-led, bettor-driven engagement tools and solutions, and BetPeek is just the start of that," Suchar concluded, emphasizing that esports betting's digital nature requires putting viewers in control.
Oddin.gg is not just altering the esports betting landscape with BetPeek; it is also laying the groundwork for future innovations, promising more interactive and engaging experiences for bettors.
