In light of the upcoming World Cup in North America, Moses Swaibu, a prominent advocate against match fixing, is moving to the United States to escalate his efforts in ensuring integrity in sports.
For nearly a decade, the former defender known for his time at the Crystal Palace youth academy has been fighting against match manipulation on a global scale. Swaibu has engaged with senior officials from leading football associations to build a robust platform focused on integrity monitoring. His company, GameChanger360, represents the first AI-driven large language model specifically designed to combat match fixing.
This week, as the English Premier League season is underway, Swaibu launched the GC360 website, timed ahead of his plans to introduce the initiative to the US in the coming months. His commitment extends beyond monitoring; he aims to educate young players on the dangers of match manipulation and create preventative measures against it.
“GameChanger360 exists because integrity in sport cannot depend on enforcement alone. It must also be built through education, trust and clear ways for people to raise concerns,” Swaibu stated.
Reflecting on his professional career, Swaibu noted, “My experience in professional football showed me how vulnerable individuals can be when they are exposed to manipulation and do not have the right support or safeguards around them. I have spent the years since turning that experience into education, advocacy and practical work to strengthen integrity across sport.”
Swaibu’s career has had its challenges; he played for several English clubs, notably spending three years at Bromley FC from 2011 to 2013. During this time, he admitted to conspiring to fix matches, resulting in a conviction for match fixing in 2015. After serving four months of a 16-month sentence, Swaibu emerged from prison determined to guide young players away from the mistakes he made.
The GC360 website features two main offerings: 360 Report and 360 Academy. The 360 Academy provides courses and certifications aimed at helping players and organizations recognize and resist match manipulation. The 360 Report includes a confidential reporting tool designed for players, staff, and other stakeholders to voice integrity concerns securely.
Swaibu's advocacy work has gained significant attention, leading to an appearance before the UK Parliament. In July, he provided evidence to the UK House of Lords International Agreements Committee regarding match-fixing and the Macolin Convention's implementation.
His efforts in the US are just beginning. Earlier this year, he presented to Harvard Business students at Wembley Stadium and later spoke to student-athletes at the University of Minnesota about preventing match fixing. Swaibu plans to initially leverage his extensive soccer network in the US before branching out to other major sports. The timing is crucial, considering recent betting scandals that have affected Major League Soccer, the NBA, MLB, and college athletics.
“Today, GC360 is taking an important step forward,” Swaibu shared in a statement on Wednesday. “Our focus is on helping organizations strengthen integrity education and provide participants with a clearer route to report concerns.”
