Rush Street Interactive has appointed Brian Sapp, a senior executive with extensive marketing experience, as the company’s first Chief Marketing Officer.
Sapp will report directly to Richard Schwartz, CEO of Rush Street Interactive. This is his first position in the gaming industry.
After almost three years in the role of head growth at virtual reality game Rec Room, he now assumes his newly-created position. Sapp spent almost three years as head of growth for virtual reality game Rec Room.
Sapp began his career at Warner Brothers’ WB Games San Francisco Division. Sapp was director of digital publishing at the division, which covered user acquisition, analytics, and monetisation.
Sapp also has worked at Tapjoy, a social-and mobile app business. He was also EMI Music Publishing’s music publisher. Sapp founded the music discovery website FuzzedOut.com. He has also been an investor and advisor for start-ups over the last eight years.
Sapp aims for RSI to maintain momentum
Sapp expressed his excitement at joining RSI during an exciting period for the company.
Sapp stated, “I’m thrilled to be joining Rush Street Interactive during a period of such momentum.” Sapp said, “RSI’s focus on the customer really resonated for me as a marketing professional who knows what it takes in a highly competitive mobile environment.
I look forward to leveraging both my marketing experience and expertise in RSI’s next growth phase and delivering exceptional customer experiences.
Schwartz, the CEO of the company, also welcomed the new appointment. He said that Sapp would support its ongoing growth plan.
Schwartz stated that “as we grow and expand in the Americas region, Brian’s blend of gaming, mobile and strategic insight, creativity and experience will add value to our team. We can shape the future and innovate the customer-first experience of our brand.”
We are delighted to have him join our team to oversee marketing, operations and strategy.
Rush Street Interactive surpasses its earnings targets for 2023
RSI announced last month that it had exceeded its earnings target for 2023. This was due to a record-breaking fourth quarter.
Revenue jumped 16.7% year-on-year to $691.2m (PS546.1m/EUR636.7m). The guidance for the range $630.0m – $700.1m was issued early in 2023.
RSI’s net loss for 2022 was $18,3 million, which is a lot less than the $38,6 million loss in 2018. RSI also achieved a positive adjusted EBITDA for the full year. This was beyond their expectations of a second-half positive.
RSI took this opportunity to discuss possible expansions in 2024. The focus will be on North America, including the United States and Canada.
New York, Maryland, Illinois and provinces such as Alberta are all areas of interest.
