Entain UK has named Charlotte Emery as the new Chief Marketing Officer (CMO), replacing former William Hill chief brand officer Charlotte Emery.
Emery announced the news via LinkedIn after taking up the position at Entain’s London headquarters in this month.
Emery has been in the industry for over two years. Between November 2018 and January 20,23, she worked at William Hill. Emery began as global director of marketing and then became chief brand officers before she left the company in January.
She wrote in her LinkedIn profile that during her tenure at Hills she was “responsible for transforming consumer and brand strategies with a ruthless emphasis on marketing implementation and effectiveness”.
Emery stated that she was instrumental in the sale of Covid to Caesars for PS2.9bn, and the sale of the European division to 888 Holdings by 2022.
Emery spent six years in the consumer products department at British American Tobacco before she began her gambling career. In her early years, Emery also worked at Bacardi Global Brands as well as Homepride Foods.
Emery, who left William Hill in the early part of this year, has worked independently and offered consulting, coaching, and training services.
Emery stated that he was “excited” to take on this new opportunity. He also expressed his excitement at the chance to meet with team members and to reconnect with some familiar faces. “Entertain UK has a great portfolio of brands that I am passionate about.
Thank you so much to all who have supported me in the past year. “I’m grateful to everyone who has supported me over the last year.”
It’s now time to get back to doing what I enjoy. “I can’t wait to experience the adventures ahead,” she concluded.
Entain is considering asset sales after strategic review
Emery has joined Entain following a review of the company’s strategic direction, which was completed last month. Entain announced that it may consider selling some assets in light of the strategic review.
In the beginning, it could be Crystalbet, a brand aimed at Georgia, that was partially acquired by Entain predecessor GVC, in 2018. Entain acquired the 49% remaining stake in Crystalbet in 2021.
Entain also has a “suitable” portfolio, including a diversified set of strategic assets, brand names, geographic coverage, and capabilities, to be able to achieve high-quality growth over the long term. It also noted Entain’s potential for the future, with a focus on organic revenue growth and margin expansion, as well as winning in America.
The review was conducted just days after Entain announced a loss net of PS936.5m (1.11bn EUR/$1.19bn) for its full 2023 year. The settlement reached with His Majesty’s Revenue and Customs (UK) regarding historical activities in Turkey was a major factor.
Entain reported an increase of 11.1% in the net gaming revenues to PS4.83bn.
