Novomatic subsidiary Greentube has acquired a 40% stake in Flamingocatz, with the goal of increasing its focus on North America.
Greentube said that the two suppliers together will work to develop content for Greentube’s portfolio.
It added that a number of new games are already in the works, with plans for a 2023 launch. These games will launch in North America first, but with plans to expand into further jurisdictions.
Greentube grows its US presence
The deal follows Greentube’s acquisition of Present Creative, announced in October, which was also part of its plans to expand in the US.
“We remain committed to growing our presence in North America and through this joint venture with Flamingocatz, we will further strengthen our capabilities, working with a talented and very experienced team who sits on a lot of local knowledge,” Greentube chief financial officer Michael Bauer said.
“Having a laser focus on what local players desire is paramount to us and this partnership will help us execute our growth strategy in the US and Canada.”
Flamingocatz co-founder Job Spiero said Greentube’s scale and distribution tools were perfect to combine with his studio’s unconventional games.
“We are very excited to work on this new studio together with Greentube and we could not have hoped for a better partner to go into the Americas.
“With Greentube’s vast experience in distribution, placement, and marketing of games and Flamingocatz’s ‘outside of the box’ way of creating games, we have very high hopes for this partnership.”
