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Soft2Bet launches MEGA at ICE London in 2024

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Soft2Bet was a major player at ICE2024. Over 40,000 people attended the London Excel expo centre for a number of discussions, meetings, workshops and a memorable partners’ soirée in London.

ICE 2024 was the first time that Soft2Bet’s Motivational Gaming Application (MEGA), a leading gamification software suite, made its official debut. This event was a great opportunity to showcase the latest innovations and enhancements in Soft2Bet’s casino and sportsbook software, providing tangible value for existing and new partners.

Soft2Bet held a variety of workshops during the entire event where leaders from the company shared their insights on a wide range of B2B products and services as well as platform advances. Senior executives also actively took part in the conference panels and engaged in discussion on how to advance the industry collaboratively.

Olga Melnyk, Soft2Bet’s Product Manager, shared the most recent updates in Soft2Bet’s leading gamification tools, such as City Builder Stadium Builder and Bonus Crab. Yoel Zukerberg, Chief Product Officer, delved into the latest developments in Motivational Gaming Application (MEGA) and its impact on engagement, activity, as well as revenue.


Commenting on ICE, Chief Product Officer Yoel Zuckerberg said:


Soft2Bet takes gamification very seriously, as we often emphasize. The substantial growth that we have experienced is a testimony to this. The opportunity to share the latest updates about our product innovations with our partners was a real pleasure. As we move into 2024, we are eager to provide them with more commercial benefits, foster growth and facilitate expansion.

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