OpticOdds, a key player in sports data infrastructure serving nearly 200 sportsbooks globally, has teamed up with Perplexity to enhance betting inquiries for Pro and Max subscribers. This partnership signifies a groundbreaking moment as institutional-grade market data is now accessible directly to consumers through an AI platform, eliminating the need for a separate OpticOdds subscription or complicated setup.
Subscribers can utilize Perplexity Computer to pose questions related to sports betting, encompassing aspects like line movement, player props, injury impacts, and market comparisons, all based on OpticOdds' real-time data. This innovative infrastructure, which supports internal trading and risk operations for sportsbooks, exchanges, and major prediction markets, is now available to users via one of the leading AI products in the industry. OpticOdds can handle over a million requests per second, highlighting its efficiency.
Matt Restivo, Senior Vice President of Sports Data Services at Gambling.com Group, remarked on the significance of this development: "For two decades, the commercial-grade data underneath real-time markets has lived inside professional trading desks. This is the first time that infrastructure reaches consumers directly. AI is becoming the distribution layer for the data that real markets run on. Sports is one of the first places that’s happening, and it won’t be the last."
Jeff Grimes, Head of Live Event Product at Perplexity, explained, "OpticOdds has built the data layer that the most sophisticated sportsbooks rely on to price markets in real time. That’s the same foundation we wanted behind every sports betting query inside Perplexity Computer. Accuracy is the foundation of Perplexity, and now any Pro or Max subscriber can ask about a player prop or track line movement across books in one conversation, with no separate OpticOdds subscription or setup required."
When users inquire with Perplexity Computer about sports betting, it connects to the OpticOdds API in real-time, providing answers sourced directly from the live feed. This integration simplifies research that once required multiple browser tabs and specialist tools, transforming it into a single natural-language discussion. Users can easily ask questions related to NBA player props that have shifted in the last hour or the current spread on an NFL game, and receive immediate answers, utilizing the same data relied upon by professional traders.
This collaboration marks the first consumer-facing initiative for OpticOdds. Previously, in May 2026, OpticOdds made strides by being the first sports data company to implement a Model Context Protocol (MCP) integration for AI agents, specifically supporting Anthropic’s Claude. The current integration with Perplexity Computer represents a different approach: OpticOdds is seamlessly embedded within the product, enabling Pro and Max subscribers to access real-time sports market data instantly without any additional configuration or cost.
Restivo commented, "Having seen platform shifts across operators – mobile, direct-to-consumer, live-video streaming and sports betting itself – the pattern is always the same: the companies that own the data and infrastructure layer outlast the companies that try to predict what comes next. AI is the next platform and we’re at the forefront building for it.",
