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NBA and Inspired Scores Virtual Sports Partnership

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Inspired Entertainment acquired the exclusive rights to create virtual sports games that are based on NBA (National Basketball Association).

Inspired, as part of the agreement, will develop virtual games based on archive footage from NBA. The NBA will allow fans to wager on the games.

The types of bets will also include standard wagering such as over/under and moneyline.

All 30 NBA Teams will be featured in the games, which also include NBA All-Stars, NBA Playoffs, and NBA Finals.

Kuljeet Sinhar, NBA Associate Vice-President for International Gaming and Data Ventures, stated that virtual sports games continue to gain popularity around the world. We’re thrilled to be collaborating with Inspired on this exciting project to bring virtual sports to life with live action.

Inspired is the leader in this field and will use immersive NBA video footage to create an authentic NBA experience for our fans. We hope to continue growing our global fanbase in unique and new ways.

Brooks Pierce is the president and CEO of Inspired. He said: “We’re thrilled to be able to provide basketball fans around the world with a one-of a kind experience in a Virtual Sports NBA Game. We will create a virtual sports experience that is truly unique by using archived NBA footage. It will include new gaming experiences that allow fans to remain connected to the sport.

Our partnership with NBA allows us an amazing offering. This partnership will enhance our customer’s brands and increase their reach to basketball fans worldwide.


It’s a growing virtual sports offer at Inspired

Inspired also has virtual sports agreements in place with other sports organizations and operators. Inspired has partnered with the National Football League to offer virtual sports games that customers can wager on.

In May, the provider also extended an agreement for virtual sports with Paddy Power. Inspired can continue to provide its products at Paddy Power retail outlets in the UK and Ireland.

Inspired has renewed the contract with Paddy Power multiple times.

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