Reading Time: 2 minutes
Making the best choices is difficult, even though emerging technologies offer brands a variety of options to improve their customer experience and diversify offerings. The SBC Summit Tbilisi will provide delegates with the insight of experts in Eastern European markets and Central Asian countries, helping to identify the best strategies for their business.
Panel discussions will be held as part of the Conference Program to discuss how brands can incorporate cutting-edge technologies into their everyday operations, improve user experience and identify market trends.
On Wednesday 26th June at Sheraton Grand Tbilisi Metechi Palace will be the “Strategy & Growth Content Track”. Seven panels are scheduled for an in-depth discussion.
This panel, titled ‘NextGen affiliate: New Trends & Marketing Evolution, will examine the most recent trends in content and marketing strategies that are shaping affiliate advertising. Marketing experts Eugene Ravdin, Teimuraz Paridze, Viktorija Raatomske, and the panel moderator Lasha Gobiberidze will examine how to attract diverse audiences and identify outdated marketing trends.
The “Elevating the Consumer Experience through Innovative Payment Offerings”panel discusses how brands can use seamless payment methods and innovations to enhance user experiences. The panel will include experts Nana Oniani, Irakli Kikoria, Irakli Zenaishvili, and the moderator Pavel Dergachev. They will discuss how brands can use innovative payment methods to enhance user experiences.
Panel ‘TechFuel – Role of technology in market development’ will explore the ways in which implementing new trends and technologies can help brands to expand their reach. Rafael Kobalyan, Gary Sonyak, KristijanRusu, and moderator Denis Karpovich will explore case studies of leading tech companies, as well as the applications of AI in customer experience, game development, and personalisation.
During the panel titled ‘Data Driven iGaming – Optimising marketing performance during major sports tournaments’, David Nozadze, Maia Odishelidz, Giorgi Ndaraia, Betlive’s CMO and Irakli Davarashvii, former CMO of Adajrabet, will be discussing audience segmentation and tracking as well as real-time optimisation and how to maximize return on investment. They will also examine the data brands can use to enhance the effectiveness of their iGaming campaigns at major sports tournaments.
The conference will provide attendees with a wide range of information, but they will also have the opportunity to explore and network on the exhibit floor. Over 30 global and local brands will showcase their latest innovations.
