BetWright has confirmed it will continue its partnership with Norwich City FC as a Principal Partner and the official sponsor for the back of the men's shorts for the 2026/27 season. Fans of the Canaries will once again see the BetWright logo on the back of the men's first team shorts throughout the upcoming season.
This renewal builds on what has been a successful first season for both parties, solidifying their collaboration as one of the UK’s quickly expanding betting brands. Under the renewed agreement, BetWright will maintain its presence within Norwich City’s official partner ecosystem, featuring in the brand and link placements in the club’s partner section. Additionally, there will be new activations and dedicated social media efforts to engage fans during the season, alongside joint campaigns that support the local East Anglian community, with more updates expected soon.
The BetWright branding will also be visible on advertising boards at Carrow Road, which has a capacity of 27,000, during all domestic matches in the Championship and cup competitions. This will now include two permanent advertising boards on the City Stand, specifically positioned within the television arc.
Ed Turnham, the commercial director at Norwich City, expressed enthusiasm about extending the partnership, saying, "We’re pleased to extend our partnership with BetWright ahead of the 2026/27 season. The relationship has grown considerably during our first season together, and we’re excited to continue building on that success. We look forward to seeing the BetWright logo on our men's first team kit again, as well as supporting our purpose-driven mission."
Yarry Troshchey, Chief Marketing Officer at BetWright, shared the company’s vision for the partnership: "Year one was about introducing ourselves to the Canaries faithful. Year two is about building on it. We’ve learned a lot about what resonates with this fanbase, and we’ve got bigger plans for the season ahead—particularly on the community side. Norwich is a club that gives back to its city, and we want our partnership to reflect that on and off the pitch."
This renewal marks a continuation of BetWright’s expansion into football, which includes a stadium naming rights partnership with Leyton Orient, where Brisbane Road is known as the BetWright Stadium.
