Dutch online casinos have been requested to disclose details about commercial sponsorship agreements before a ban is imposed.
A Casino Nieuws article states that the Kansspelautoriteit has been in contact with operators to request information. The information requested includes the dates and duration of the contracts, the terms included in the contract as well.
Sponsorships remain legal until 2023 when advertising will be banned. Sponsorships of programmes and events are allowed up until the 1 July this year, while sponsorships for sports will be allowed till 1 July 2025. Since 1 July 2023 new contracts cannot be signed, as the exception only pertains to those contracts that were concluded prior to this date.
KSA instructed operators to submit the requested information no later than 29 March 2024. Casino Nieuws was able to confirm the request from several people.
KSA requests gambling sponsorship
According to the report, those who have sports sponsorship deals must state whether they are with a stadium, team or another organisation. The report states that sponsors must specify how they will express their sponsorship, for example through a shirt sponsor or stadium display.
The regulator will ask what media is involved, such as radio or TV. The regulator must specify how many times the advertisement can be viewed.
When gambling sites sponsor an event, they must specify the type of event, the date and the style of the advertising.
KSA asks if the contract allows for an approach to fans or followers using an expression. The regulator will also inquire if there are any agreements in the contract that prevent vulnerable groups from being targeted.
KSA: Some gambling advertising still legal
The Netherlands implemented an advertising ban for most gambling products in July. This change banned advertising in most channels of media. The rules prohibited advertising on television, radio, and in print.
The laws allow targeted advertising to be done in certain contexts. Ads in social media, online games, direct mail, and on-demand streaming were all still allowed.
