In the busiest quarter for igaming affiliates in recent memory, another massive transaction was made and there were two more IPOs. The US once again was the primary driver
This quarter, corporate activity in the affiliate industry reached a new level. Bruin capital splashed out PS155m on Oddschecker Global Media. The headline purchase of Action Network in Q2 by Better Collective was $240m.
Oddschecker is almost exclusively focused on European odds comparison market, but the US played a major role in the agreement as did Better Collective of Action Network or Catena of lineups.com or I5Media. Guy Harding, Oddschecker’s Head of Commercial Strategy speaks exclusively to Scott Longley about the deal in Part 1.
Raketech acquired Infinileads, giving them a larger footprint in Latam. XLMedia bought the igaming digital agency Blueclaw.
Gambling.com Group listed on New York’s exchange and Playmaker was on Toronto’s. This provided further visibility of earnings in the gaming sector. Jefferies’ GAMB initiation note put the US gaming industry at $2.4 to $3bn per year. In Part 2, we provide an analysis.
Stephen Carter
Editorial director, iGB
