MGM Resorts and BetMGM have extended their multi-year partnership with the National Hockey League. The first phase of this collaboration began in 2018.
MGM Resorts will sponsor the NHL All-Star First Timers across NHL social media platforms as part of this extension. BetMGM and MGM Resorts are also continuing to collaborate with NHL Media channels.
Evin Dobson is the NHL vice president of partnership marketing. He said, “We’re thrilled to renew our relationship with MGM Resorts. We are excited to extend our partnership with MGM Resorts and BetMGM.
We look forward to expanding our relationship with MGM Resorts, BetMGM and collaborating on new fan engagement opportunities.
Lance Evans, MGM Resorts’ senior vice president, said: “Our relationship with the NHL is a huge success. It has allowed us to give guests and hockey enthusiasts unprecedented access to their favorite teams. Together with BetMGM we are committed to growing the audience of the NHL while providing fans with new and exciting experiences.
BetMGM and MGM Resorts, as well as the NHL, encourage responsible gambling activity. They are official partners in the American Gaming Association’s “Have a Game Plan” and “Bet Responsibly” campaigns. They also promote responsible betting to both new and seasoned consumers.
Adam Greenblatt said BetMGM’s chief executive officer, “This partnership allows BetMGM the ability to provide the best in class hockey product including an array of NHL betting options.”
As we enter new markets, we will work closely with the League to find new fans.
