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Superbet expands Pragmatic Play content partnership

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Superbet is expanding its partnership with Pragmatic Play in order to provide the live casino content of this igaming company’s provider.

Superbet now has access to Pragmatic Play’s live casino content. The deal includes products like Sweet Bonanza CandyLand, Snakes & Ladders Live and other gameshows.

Pragmatic play will offer three new blackjack tables, as well as roulette that can be branded. The supplier has already launched its slot and bingo games with an operator.


Expansion

Superbet has acquired Napoleon Sports & Casino, Lucky Days and Napoleon Sports & Casino earlier in the month.

Pragmatic Play has also recently signed similar agreements to provide content with Apuestas Royal Casinos in Latin America, and Peppermill Casinos in Belgium.

Irina Cornwallides, chief operating officer at Pragmatic Play, said: “We have seen tremendous success with Superbet so far.” We’re thrilled to add some of our most popular live casino content.

Cornides said: “Players continue to love Pragmatic play games in Romania.” Superbet’s players will be delighted to see custom-branded blackjack and roulette tables.

“Replayability”

Nicholas Yu, Superbet’s Head of Gaming and Live Casino, Nicholas Yu stated that the “replayability” of Pragmatic Play’s titles inspired an impressive level of engagement. “We hope to achieve similar results with this expanded partnership,” Yu added.

Superbet has made several changes in its management last month. Stephen Parry was appointed COO.

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