Tabcorp has been fined over AU$2.7 million (US$1.8 million) by the Australian Communications and Media Authority (ACMA) for breaching telemarketing regulations and spam laws over a span of 16 months. Between February 2024 and June 2025, the regulator found that Tabcorp made 351 telemarketing calls to clients registered on the Do-Not-Call Register without their consent, and 82 calls during legally restricted hours. Additionally, nearly 4,000 calls were made without the company properly identifying itself or stating the purpose of the call.
The investigation included a self-reported incident where Tabcorp sent over 217,000 marketing emails and SMS messages within a 16-day period to clients who had opted out of such communications. The ACMA underscored the seriousness of these violations, highlighting the potential harm gambling advertising can pose to individuals.
As part of the enforcement action, Tabcorp has committed to a court-binding undertaking that requires an independent audit of its telemarketing practices and mandates improvements for regulatory compliance. This penalty follows an earlier fine imposed by the ACMA this year, which exceeded AU$4 million, for sending SMS and WhatsApp messages that violated Australia’s gambling self-exclusion rules.
