The final installment of the series looks at the ways in which personalization can be improved by leveraging the latest technologies.
You can analyze the data of a bettor and get valuable insights to use in your personal communication by using emerging technologies such as AI.
Chalkline, for instance, analyses the passion points of each player, including which games they play and for how long, then personalizes messages.
It is important to align campaigns with the tracked activities of users. These technologies can help you personalize and engage your users’ experience by incorporating them into your app.
Daniel Kustelski, CEO and Co-Founder of the company explained during our conversation that “we collect a great deal of data for our clients.” This report is a summary of the weekly reports: How many games were created, what types of users played them, and how often player X played it.
Data collected can be used for a variety of purposes, including to encourage users to place more bets or larger bets and even to bet on sports they’ve never bet before.
Kustelski stated, “We value every action that our clients take on the site.” “[For instance,] 50 percent of the players who play with real money will be doing a free game for various reasons.”
What are the games that might entice someone to make a deposit if they have already registered? What are the passion points we could use to say “Here are campaigns for different personas, and registrations into the funnel.”
Optimove’s Mapping CRM Solution provides another great example of the use technology to customize communication with betting customers. The solution uses statistical and algorithmic methods to segment customers based on transactional and historical data. The process takes place continuously, dynamically and as the preferences and behavior of individuals change.
Operators can use this information to generate patterns and predict future bettors’ actions. They can then tailor their communications accordingly. It has been shown that personalized communication is effective at cementing customer relationships. If integrated into a sportsbook’s CRM strategy, this can be an extremely powerful tool.
Epoxy AI is another example of personalization. Epoxy AI, originally a tech-based voice product, has developed into a platform for customer personalization.
The Audience Cloud allows sports betting and gaming companies to create precise profiles of their customers in order to provide tailored content to enhance the personalized experience. Operators can use this technology to gain insights about their customer’s preferences and create engaging, personalized experiences.
Tapping into in-play betting opportunities
Micro-betting has been a big hit in the last two years, as consumer interests and operators’ priorities have shifted to this area.
For those who are still not convinced, Chris Bevilacqua’s CEO at Simplebet said this late last year. “As operators prioritize marketing and the user experience, I expect that micro-markets will make up a majority of volume in play; for MLB, specifically, I believe it could be as early as 2023.”
The Voice Assistance Technology
Google, Amazon and other companies are leading in the voice assistance market.
Voxbet is a UK based company that has taken advantage of this trend. They have developed a system which allows users to use voice commands in order to interact with apps and place bets.
Jonathan Power, CEO of Voxbet, explains that the reason to provide a voice-assisted experience is because there is only one method for navigating through content at present, and it is by endless menus. When you use that method, there is no space left for other features. If you are able to navigate through the entire sportsbook using […],, you will free up 90% of your real estate […].”
You can give users more customization options and interactive features by releasing digital space on your app. You can do this by offering users the option to bet using voice commands. This is becoming more popular with younger generations, who are used to voice technology.
Your app will stay current and appeal to a larger audience.
User engagement is a result of personalization.
Customer retention and user engagement are interconnected. Sportsbook operators need to focus on user retention and experience after the initial rush.
Operators can easily implement the solutions they need thanks to advances in mobile technologies and their cross-platform compatibility.
Most sports betting apps do not meet the expectations of today’s users. Operators must provide these features in order to stay competitive and increase market share. This is really that easy.
Click here to read part 1.
