Blask has launched a new feature called Blask Affiliates, designed to assist operators and affiliates in the iGaming sector. This innovative analytics tool enables operators to monitor their brand placements, discover potential affiliate partners, analyze competitor advertising strategies in real time, and allow affiliates to identify promising brands for promotion.
The Blask Affiliates feature uses AI technology to identify affiliate websites, taking note of which operator brands feature on their platforms. Each day, it records the specific positioning of these brands, supplying a dated screenshot as proof. By employing keyword searches, the tool locates affiliate sites and pages that showcase brand rankings, documenting daily changes in which brands are present and in what order. Its affiliate directory provides listings of all monitored sites within a country, which can be sorted based on traffic.
The feature offers a range of data analytics tools for operators, allowing them to:
– Track their own placements: Verify that their logo is displayed on the designated page and position as per contract agreements.
– Search for new affiliate partners: Sort listings by traffic to identify high-value sites that currently do not feature their brand.
– Review competitors' placements: Examine which affiliates are promoting rival brands across various markets.
– Monitor competitors' campaigns: A surge in a competitor's affiliate count can be detected early on, before it becomes evident through other channels.
Affiliates can utilize the same dataset to gain insights into their competitive landscape:
– Analyze competing affiliate sites: Identify brands featured by rival sites, including the number of appearances and their positions.
– Approach brands that are actively expanding: A brand rapidly increasing its affiliate presence is a potential opportunity worth pursuing before its program reaches capacity.
– Assess a brand's strength: The number of affiliates already promoting a brand serves as a reliable indicator of its market potential.
– Identify new market opportunities: Determine which operators are engaging with affiliates in specific countries to inform expansion strategies.
Blask Affiliates is now operational, beginning its rollout in Brazil, where it currently tracks 315 affiliate sites, with plans to expand to additional countries over time.
