RubyPlay has agreed to purchase 100% of Splash Tech's shares, a strategic move that broadens its offerings from content development to include platform-level engagement tools. This acquisition introduces one of the industry's leading jackpot solutions, supplemented by Free-to-Play casino and sports features, into RubyPlay's existing engagement suite, which already offers free spins, rewards, missions, and tournaments.
The integration of Splash Tech’s capabilities significantly enhances RubyPlay’s portfolio, providing operators in regulated iGaming markets across the globe with new avenues to boost ROI and revenue. The features are designed to improve player acquisition, engagement, retention, cross-selling, and monetization.
Splash Tech provides an extensive array of engagement tools utilized by many of the leading operators and platform providers in the global iGaming sector. Their flagship real-money jackpot solution effectively overcomes single-supplier limitations by establishing a more expansive and scalable engagement layer, transforming any product across all verticals into a jackpot game.
After the acquisition, RubyPlay's current operator partners will access Splash Tech’s Jackpot and Free-to-Play features, aimed at enhancing engagement with both third-party content and RubyPlay’s own titles. Future developments will focus on RubyPlay-specific enhancements, adding further value, especially within its specialized studios such as Koala Games, Mad Hat Games, xSlots, and Firerose.
This acquisition sets RubyPlay apart as a top-tier provider of revenue-boosting products and services aimed at fostering business growth for operators globally. It enriches the company's existing studio-based content ecosystem, offering casino brands more flexibility, relevance, and control over their branding.
The deal requires regulatory approvals, and upon completion, Splash Tech will become part of RubyPlay.
Tsachi Maimon, CEO of RubyPlay, commented:
"Through this acquisition, we are moving beyond the traditional content silo to firmly establish RubyPlay as a premium content and engagement platform provider. This elevated market position ensures we are delivering new revenue streams for our partners, providing them with effective ways to address player acquisition and retention. Splash Tech has earned a strong reputation within the industry for driving innovation within the engagement tools space, underpinned by its superior expertise, data, and content. Bringing the company’s capabilities into our broader offering marks a pivotal moment for RubyPlay’s evolution."
Adam Wilson, CEO of Splash Tech, added:
"Becoming a RubyPlay company will give Splash Tech a stronger foundation for growth, with continuity central to this transition. Existing Splash Tech partners will continue to benefit from the same trusted products, expertise, and relational focus they expect from us, and we’re eager to collaborate with new partners through RubyPlay. As a global B2B iGaming company with an expanding operator network and multi-market reach, RubyPlay adds greater scale, operator insight, and market credibility to fuel our ambitions for further growth and innovation.",
