RubyPlay has made significant strides in the Brazilian iGaming landscape with a new partnership with Betnacional, a leading online betting brand owned by Flutter Entertainment. Established in 2021, Betnacional has quickly risen to prominence in Brazil's regulated market, and this collaboration is set to introduce RubyPlay's gaming content to a broader audience.
The partnership comes under the aegis of Flutter Brazil, a newly formed division of global gaming titan Flutter Entertainment, which was established following its acquisition of the NSX Group, the creators of Betnacional. This initiative merges local expertise with global knowledge to enhance the Brazilian gaming experience.
For RubyPlay, this alliance marks a pivotal point in its expansion strategy throughout Latin America. Betnacional will now offer a selection of popular titles from RubyPlay’s diverse studio portfolio. Among these are favorites like Brilliant Gems and Gummy Giga Match®, both of which have shown to be popular with Brazilian players.
In addition, Betnacional incorporates games from Koala Games, including Voltage Blitz® Zeus Up, one of their top performers in Brazil, and other titles from the successful Voltage Blitz® series. As a fast-growing member of RubyPlay's ecosystem, Koala Games provides unique and engaging experiences that resonate well with players in Latin America.
Looking forward, RubyPlay plans to expand its offerings further with content from its localized Brazilian studio, Mad Hat Games, along with other studios such as xSlots and Firerose. This multi-studio approach is designed to give operators like Betnacional access to a wide range of market-focused gaming experiences tailored to diverse player preferences.
Dima Reiderman, Chief Commercial Officer at RubyPlay, stated, “Betnacional is a major player in Brazil’s regulated market, and this partnership represents an important milestone in our continued growth across LatAm. Partnering with one of Brazil’s leading operators further strengthens our position in one of the industry’s most dynamic regulated markets and reinforces our commitment to delivering content that resonates with local audiences. Our layered studio ecosystem allows us to combine speed to market, localized content and a broad range of player experiences, making us a strong long-term content partner for leading operators such as Betnacional.”
Frederico Cunha, Head of Games at Flutter Brazil, commented, “We are always looking for opportunities to enhance our casino proposition and diversify the content available on our platform. Bringing RubyPlay’s games to Betnacional supports that goal and provides our players with access to additional entertainment options.
