Kambi has entered into a multi-year partnership with Pure Casino Entertainment, a major casino operator in Alberta, Canada, to provide its Turnkey Sportsbook. This agreement allows Kambi to enhance Pure Casino’s retail sports betting services at various locations and to introduce online sports betting through its PureCasino.ca platform, coinciding with the launch of Alberta’s regulated market on July 13, 2026.
The decision to partner with Kambi stems from the company’s established reputation for delivering high-quality sports betting solutions, supported by a robust global network, advanced trading options, and engaging player features. Kambi’s track record in providing dynamic sports betting experiences on-site further solidified its appeal to Pure Casino Entertainment.
The collaboration is set to expand to additional properties within Alberta, especially following Pure Casino Entertainment's recent acquisition of three new casino venues through its parent company, Indigenous Gaming Partners.
Commenting on the partnership, Werner Becher, Kambi's CEO, expressed enthusiasm about expanding their presence in Alberta, praising Pure Casino Entertainment's legacy and dedication to offering immersive sports betting experiences. He mentioned, "We are delighted to be growing our footprint in an important region for Kambi with a partner with the heritage and expertise of Pure Casino Entertainment. They share our commitment to deep and engaging sports betting experiences, and we look forward to delivering on this partnership’s potential for their customers throughout Alberta."
Brad Belhouse, CEO of Pure Casino Entertainment, highlighted the importance of selecting a sports betting partner that ensures product quality and regulatory compliance as the province prepares for the online market's launch. He noted Kambi’s strong history made them the ideal choice and expressed eagerness to seize the sports betting opportunities both online and at their Alberta locations.
