Incentive Games, a prominent provider of B2B iGaming software, is broadening its reach in North America. Through its real-money gaming branch, Incentive Studios, the company has launched five game titles in Alberta in partnership with the well-known online operator bet365.
The titles becoming available for bet365 players in the province include Kicker, Mega Flight, Mega Flight Boost, Velocity, and Squid Game Red Light Green Light Cashout. This marks Incentive Studios' inaugural entry into Alberta and represents a significant milestone in the company's ongoing expansion across regulated markets in North America.
With this rollout, Incentive Studios introduces its portfolio of crash and arcade-style games to players in Canada's latest regulated gaming jurisdiction. The company continues to emphasize strategic entries into licensed markets.
This new launch reinforces the long-standing collaboration between Incentive Games and bet365, as both companies work together to enhance gaming experiences across various regions.
Ahmed Baker, Chief Commercial Officer at Incentive Games, expressed enthusiasm about the launch, stating, "We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America. Launching in Alberta represents another important step for Incentive Studios, and we’re excited to bring five of our most popular titles to players in the province."
Rich Graham, Associate VP of Gaming at bet365, acknowledged the partnership's significance, adding, "Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals. We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products."
The launch in Alberta continues Incentive Studios' momentum in regulated markets, following previous introductions in Ontario, Brazil, and Pennsylvania, as the studio works to enhance its presence throughout North America and beyond.
