Inside The Pocket and Playtech entered a partnership that will offer ITP’s daily fantasy sports and free-to play (F2P), as well as ITP’s F2P, to Playtech’s international operator partner.
In the agreement, Playtech will offer over 100 F2P games and DFS to its operators in various countries, giving ITP “a broader scope” on the market.
This distribution will occur “territory-by-territory”.
This deal allows ITP to become a valuable tool for Playtech’s customers. They can now take advantage of ITP’s tools in terms of acquisition and retention.
Anthony Evans, vice president of strategy for Playtech said: “The global scope offered by Inside The Pocket’s content aggregation platforms represents an exciting opportunity to Playtech.” ITP’s platform for content aggregation also offers the flexibility required by newly regulated markets and matured ones.
We’re excited to see how the games do for end users in these diverse markets.
Hussain Naqi said this partnership would enhance Playtech’s offering.
Naqi said that “this key integration allows ITP as a tool to Playtech’s customers to provide a responsive purchase tool in addition to an already revered toolkit for B2B,” We’re excited to announce our partnership with Playtech, a provider who has a reputation of excellence that continues unabated.
