Sports Data Business Genius Sports and minor football league XFL have agreed on a data distribution agreement.
Genius has been granted exclusive rights by XFL to provide official data for all XFL matches to their media partners and betting partnership.
Genius Sports, the official provider of betting data and free-to play for XFL, is now a partner in this partnership.
Sean Conroy is Genius Sports executive vice president. He believes that a data policy with a wide range of options can be a key component to a sport organisation’s success.
He said that “for every sports league it is essential to have an official data-driven strategy which drives new revenue and increases fan engagement.” We’re excited to be partnering with the XFL and connecting their games with media and betting sectors, while creating meaningful interactions with fans through the bespoke XFL pick’em solution.
Pick’Em
Genius Sports also developed a football-themed app called XFL pick’em. The game is a gamified version of a traditional football predictions.
Wendy Bass, Chief Business and Legal Officer at XFL said: “We will continue to work with our best partners to develop innovative ways of bringing the game to life for fans.”
Bass explained how better technology use could contribute to the success of the League in the long term.
She continued, “Genius has been a pioneer in exploring the next frontier of fan engagement for the next generation.”
By working with Genius we can leverage the expertise they have across technology, data management and the XFL to create a compelling, dynamic and engaging viewing experience that benefits fans, partners, and stakeholder.
Fan engagement engine
Genius Sports launched its Genius Marketing Suite earlier this month. The suite offers partners a variety of games that are personalised, tools for media purchasing, and data feeds. This helps businesses connect with fans better.
Mark Locke, Genius’ CEO, said at the launch that “our understanding of sports fan, how to and when engage them is unparalleled.” As a leader of sports data, Genius can deliver authentic real-time experiences to every marketing channel.
